With the internet now an integral part of our everyday lives, digital marketing has emerged as an effective and cost-efficient way to get in front of customers. Gone are the days of expensive print or TV campaigns – the digital space offers a more targeted approach with options for every budget.
Here’s what you need to know:
- What is it? – Digital marketing is about promoting your business online. It can be display advertising, search engines, social media, content marketing and more. The beauty of digital marketing is that it’s a lot more measurable than traditional media. You can instantly see how many people click on your ad, how much time they spend on your website and if they go on to purchase.
- Know your audience and your offering – Due to the targeted nature of digital marketing, having a good understanding of who you are trying to reach is key. Think about whether you’re trying to reach a new audience or solidify your relationship with existing customers, and how you can help these audiences solve problems or fulfil their needs.
- Getting it right – Once you have a thorough understanding of who you’re targeting, customise your message to suit. You’ll then need to choose the right channel and timing to talk to them. Remember – all these elements can be tweaked along the way thanks to the instant feedback that digital marketing provides.
- Check your website is up to scratch – Before you get that web traffic flowing, the destination must be up to scratch. You can do this yourself by putting on your customer hat and browsing around your website.